How to Pick a Good Realtor

By Wayne Erlenbusch

What will it take in terms of pricing and other factors that will cause your home to sell without giving it away? If you are in a falling market like as is the case in most of the country, then you'll want to get ahead of the curve. By that I mean price your home a little below the best deal on the market and forget about what you thought your home was worth because, it's not worth that anymore. If you are going to sell you must be willing to take what the market will pay. Does that make sense?

Now, to get this information I would recommend to find a Discount Broker. Yes, you read it right. The reason I say this is, it's all about price. When you price it right it will sell no matter if the market is going straight down or straight up it's always the same, the best priced homes always sell first.

Stay away from the big glitzy Brokers who tell you about all the fancy marketing they do to sell your home. It's all bunk. That's what they teach them to say in training courses and it's all just a gimmick to get you to pay more commissions. Trust me on this. I've been selling homes for 20 years and I'm sick of all the gimmicks. I think it's best to tell it like it is, is it not?

The way you call tell if you've got the right Broker or not is to pay attention to what they say. If they start talking about marketing or the size of their company or how many homes they've sold. Run!! Get out of there as soon as you can. Because the more slick and polished they are the more they'll tell you anything you want to hear.

On the other hand if you find a Broker who only talks about price, then you have a good one. Simple as that. Remember the best priced homes always sell first. Why talk about anything else? Some Sellers have told me "I want aggressive marketing", and I ask "How aggressive do you want me to be"? Because aggressive marketing means aggressive pricing. Does that make sense?

In conclusion, examine your needs and desires to sell. If you don't have to sell then pick one of those slick salespeople and hope for the best. On the other hand if you absolutely have to sell you might as well accept the reality of the market place and get the job done as cheaply as you can.